Sports Betting Risks Intensify as Season Opens
With the NFL season underway and legal sports betting more accessible than ever, experts warn that constant wagering can escalate into serious problems affecting behavior and relationships
With the NFL season underway and legal sports betting more accessible than ever, experts warn that constant wagering can escalate into serious problems affecting behavior and relationships
Missouri’s first year of legal sports betting has fallen short of its $25 million tax target so far but state officials are banking on the NFL season to deliver a major revenue boost before year end
The American Gaming Association projects $29.5 billion in legal NFL wagers for 2026 but warns that prediction markets are siphoning off growth and tax revenue as they offer sports contracts nationwide without state oversight
The NFL has issued a direct warning to prediction market operators to pull specific bet types from their platforms ahead of the season opener, setting itself apart from MLB and NHL which have embraced such markets
The NFL has issued a renewed warning to prediction market platforms including Kalshi and Polymarket urging them to remove contracts tied to player injuries and other easily manipulated outcomes ahead of the 2026 season
BetMGM has launched a new NFL season campaign, ‘It Happens Here,’ featuring Jon Hamm and a custom-built Legends Lounge, aiming to blend sports betting, iGaming, and entertainment under one brand platform
FanDuel has introduced a monthly Rewards Club, expanded Bet Protect+ to NFL wagers, and added new research tools, aiming to reshape the sportsbook experience for the upcoming football season
The NFL has renewed its official sports betting partnerships with DraftKings and FanDuel and added Fanatics Betting and Gaming, expanding the league’s roster to three partners for the upcoming season while confirming new marketing rights and product categories
Polymarket has introduced NFL injury report event contracts for the 2026 season, expanding its sports event offerings as regulatory and league scrutiny over prediction markets and contract manipulation risks continues
Hard Rock Bet has introduced its 'After Dark' fall campaign, featuring Fat Joe and sports legends, with new promotions and responsible gaming messaging as the football season progresses
Fanatics Betting and Gaming has secured a non-exclusive deal with the NFL, making Fanatics Sportsbook and Fanatics Casino official partners as the league updates its approach to gambling partnerships ahead of the new season
Fanatics Sportsbook has finalized a new multi-year partnership with the NFL, gaining access to official league media and event benefits as the season approaches, while financial terms and some competitor negotiations remain undisclosed
A record surge in World Cup betting activity has highlighted the rapid growth of legal sports wagering in the US, with operators and prediction markets now preparing for a potentially unprecedented NFL season as regulatory challenges continue