The NFL has renewed its official sports betting partnerships with DraftKings and FanDuel and added Fanatics Betting and Gaming, expanding the league’s roster to three partners for the upcoming season while confirming new marketing rights and product categories
The NFL has confirmed a new set of official sports betting partnerships for the 2026 season, renewing agreements with DraftKings and FanDuel while adding Fanatics Betting and Gaming as a new partner. The announcement, made on August 27, establishes a trio of non-exclusive sportsbook partners, each with distinct marketing and product rights tied to the league’s events and digital properties.
Details of the New NFL Partnerships
DraftKings and FanDuel have been official NFL sportsbook partners since 2021, but their previous deals expired after the 2025 season. Both operators have now signed new multi-year agreements, though the NFL has not disclosed the length or financial terms. Fanatics Betting and Gaming joins as an official sportsbook partner for the first time, following recent reports of a non-exclusive deal. All three operators now hold rights to use NFL marks in their betting products and to advertise during league games and events.
DraftKings will also continue as the NFL’s exclusive daily fantasy sports partner, a role it has held since 2019. Fanatics, meanwhile, expands its relationship with the league beyond sports betting, becoming the NFL’s official online casino marketing partner. This allows Fanatics to promote its casino app using NFL branding and to run casino-focused campaigns tied to major league events.
What the Partnerships Mean for Operators
As official partners, DraftKings, FanDuel, and Fanatics gain access to a range of marketing and data assets. These include the right to use NFL logos and trademarks, on-site presence at major events like the Super Bowl and NFL Draft, and hospitality and VIP experiences for select customers. The agreements also provide integration opportunities across NFL-owned digital media, increasing visibility for each operator’s sportsbook and, in Fanatics’ case, its casino product.
All three partners can access the league’s official real-time statistics, proprietary Next Gen Stats, and the BetVision interactive streaming platform through Genius Sports, the NFL’s exclusive data distributor. This data access is central to live betting and in-play wagering products, which have become a focus for operators seeking to differentiate their offerings.
Integrity and Market Restrictions
The NFL’s updated partnerships include provisions for integrity monitoring and responsible gambling initiatives. The league and its sportsbook partners have committed to sharing intelligence, supporting advocacy efforts, and collaborating on responsible gambling programs. The agreements also allow the NFL to restrict certain types of bets, including those related to officiating decisions, player injuries, or any market deemed easily manipulated or knowable in advance.
While the NFL’s new deals cover sports betting and online casino marketing, the league has stated it is not currently considering official partnerships with prediction market platforms. This contrasts with other major leagues, such as the NHL and MLB, which have signed agreements with platforms like Polymarket and Kalshi. The NFL has cited brand risk as a reason for its current position, and the new sportsbook deals do not extend to prediction market products.
Key Terms and Market Context
All three operators have signed multi-year contracts, but the NFL has not released financial details or the exact duration of each agreement. Caesars, a previous official sportsbook partner, did not renew its deal and is not part of the current lineup. The new partnerships reflect ongoing negotiations over data pricing and marketing rights, with Genius Sports continuing as the league’s exclusive data provider. The NFL’s approach remains non-exclusive, allowing multiple operators to hold official status simultaneously.
For players, these partnerships mean continued access to NFL-branded betting and fantasy products from DraftKings, FanDuel, and Fanatics, along with expanded casino marketing from Fanatics. However, the league’s restrictions on certain bet types and its focus on integrity measures may limit the range of available markets, especially for props tied to officiating or injuries.
Understanding official sportsbook partnerships is important for players and industry observers. These agreements grant operators the right to use league branding, access official data feeds, and advertise during games, but do not guarantee exclusive access or product features. The NFL’s non-exclusive model allows multiple sportsbooks to share official status, while the league retains control over integrity standards and the types of bets that can be offered. For players, this means more choice among regulated operators, but also ongoing restrictions on certain betting markets as determined by the league and its partners.
