iGame Media has introduced OneData, a new gateway that lets sportsbooks and platforms access multiple odds and sports data providers through a single integration, promising reduced technical overhead and broader betting content
FanDuel has introduced a monthly Rewards Club, expanded Bet Protect+ to NFL wagers, and added new research tools, aiming to reshape the sportsbook experience for the upcoming football season
Kalshi has secured multi-year marketing partnerships with five Major League Baseball franchises, gaining in-stadium advertising rights and app-based promotions while league-wide terms remain under discussion
Kalshi has removed all sports-related mention markets from its platform as the Commodity Futures Trading Commission reviews the category, raising questions about the future of speech-based betting contracts
SBC Summit will introduce a dedicated Marketing & CX track in Lisbon on October 1, 2026, focusing on data-driven strategies and AI for betting and gaming brands seeking to improve audience engagement and campaign effectiveness
