iGame Media has introduced OneData, a new gateway that lets sportsbooks and platforms access multiple odds and sports data providers through a single integration, promising reduced technical overhead and broader betting content
Sportsbook operators facing mounting integration costs and technical headaches just got a new option. iGame Media has launched OneData, a centralized gateway designed to let sportsbooks, platforms, and prediction markets connect to dozens of specialist odds and sports data providers through a single integration point. The move targets one of the most persistent operational pain points in the industry: the time and expense of managing multiple data feeds and supplier updates.
How OneData Changes Integration
Instead of building and maintaining separate connections to each odds or data supplier, operators using OneData can select from a menu of providers and formats—fixed odds, expectancies, bet builder, and live event data—covering more than 30 sports and over 1 million events annually. The system promises sub-100 millisecond data delivery and allows customers to request new supplier integrations as needed. iGame Media’s technical team handles all feed updates, aiming to eliminate service interruptions and reduce the workload for operator development teams.
Provider Ecosystem and Technical Details
At launch, OneData’s ecosystem includes specialist providers such as 10Star, Abelson Sports, ALT Sports Data, Betinvest, Huddle, Oval Insights, SailGP, Sporting Solutions, Sporting Risk, SWA, and Twenty First Group. The platform’s core technical feature, OneMap, acts as a unified ID engine, mapping teams, leagues, markets, and events across different suppliers to their respective event creation IDs. This mapping is intended to streamline workflows for operators, regardless of which event creation provider they use now or in the future, and to speed up the process of adding new sports or innovative betting products.
Operational Impact for Sportsbooks
For sportsbooks and platforms, the practical consequence is a potential reduction in both integration costs and ongoing maintenance hours. iGame Media claims that its approach, already in use for its live streaming platform, has saved development teams hundreds of hours annually by removing the need for individual supplier integrations. The company positions itself as provider-agnostic, emphasizing that operators retain full control over which data and odds feeds they consume. Additional suppliers and sports are expected to be added to the OneData ecosystem over time, but the company has not specified a timeline for future expansions.
Odds and sports data are the backbone of every sportsbook product, but integrating multiple feeds from different suppliers has historically required significant technical resources and ongoing maintenance. A unified gateway like OneData aims to simplify this process by acting as a single point of access, reducing the complexity of onboarding new content and minimizing the risk of service disruptions when suppliers update their feeds. For operators, this could mean faster rollout of new betting markets and more flexibility in choosing data partners, but the effectiveness of such a solution will depend on the breadth of supplier participation and the reliability of the underlying mapping technology.
