Atlantic City’s nine casinos reported $304.2 million in in-person gaming revenue for July, a 7.1% year-over-year increase, with Caesars posting the largest percentage gain among operators and internet gaming also reaching a new record
Atlantic City’s casino market posted its strongest July in over a decade, with official data from the New Jersey Division of Gaming Enforcement showing $304.2 million in in-person casino revenue for the month. This marks a 7.1% increase compared to July 2025 and represents the highest July total since 2012. The figures reflect continued recovery and growth in the state’s land-based gaming sector, even as online gaming and sports betting also set new records.
Revenue Breakdown by Operator
Eight of Atlantic City’s nine casinos reported year-over-year gains in in-person gaming revenue for July. Borgata led the market in total in-person revenue at $81.6 million, up 2.1% from the previous year. Caesars recorded the largest percentage increase, with revenue rising 34.6% to $25.3 million. Bally’s was the only property to see a decline, with revenue falling 13.7% to $12.2 million. Slot machines generated $226.1 million statewide, up 6.2%, while table games brought in $78.1 million, a 9.5% increase.
Online Gaming and Sports Betting Trends
Internet gaming revenue for Atlantic City casinos and their online partners reached a new monthly record of $276.9 million, up 12.0% from July 2025. Notably, July marked the first time in 2026 that in-person casino revenue exceeded statewide internet gaming revenue. Sports wagering also saw significant growth, with gross revenue for casinos, racetracks, and their partners totaling $97 million, a 29.7% increase from the previous July. The FIFA World Cup contributed over $30 million to sportsbook revenue, and the month’s results favored operators over bettors, according to market analysts.
Market Context and Profitability Concerns
Total gaming revenue across New Jersey’s casinos, racetracks, and online betting partners reached $678.1 million in July, up 11.9% year-over-year. Year-to-date, statewide gaming revenue surpassed $4.2 billion through July, an 8.5% increase from the same period in 2025. Despite these strong gross revenue figures, industry experts caution that rising operating costs and other pressures may limit actual profit growth for casino operators. The July results were achieved despite a one-day closure at Ocean Casino Resort due to a fire and flood, which did not appear to materially impact the overall market performance.
Gross gaming revenue (GGR) is a key metric used to measure the total amount casinos and sportsbooks retain from player wagers before expenses and taxes. GGR does not account for promotional deductions, operating costs, or taxes, so it should not be confused with net profit. In New Jersey, GGR is reported separately for in-person casino gaming, internet gaming, and sports wagering, allowing regulators and analysts to track trends across different segments of the market.
