Borgata Hotel Casino & Spa in Atlantic City will spend 107 million dollars to renovate its main tower starting September with new rooms opening in phases from October and a property-wide investment program extending through 2027
Borgata Hotel Casino & Spa is putting 107 million dollars on the table to overhaul its flagship Borgata Tower, a move that signals the operator’s intent to maintain its lead in Atlantic City’s fiercely competitive casino market. The first renovated rooms are set to open to guests in October, with construction beginning September 13 and additional floors coming online in stages.
Scope of the Renovation
The renovation covers guest rooms, suites, corridors, and the main lobby area known as The Living Room. Avenue Interior Design, the Los Angeles firm behind the project, is returning after previous work on the MGM Tower and B Bar at the property. The new room designs will feature upholstered headboards, custom woodwork, integrated metal accents, and sculptural furnishings, all intended to add texture and warmth. Lighting and furniture placement are being rethought to highlight views of Atlantic City, while corridors and elevator lobbies will see bolder colors, graphic patterns, and artwork, including a carpet inspired by Italian mosaic design. The Living Room will retain its current architecture but receive new furnishings and finishes.
Investment Timeline and Market Context
This renovation is part of a broader capital program at Borgata that will continue through 2027. The phased approach means guests will see new rooms become available floor by floor, rather than waiting for a single grand reopening. Borgata’s decision to reinvest comes after a year in which it led all nine Atlantic City casinos in gambling revenue, reporting over 800 million dollars in 2025—an 8.5 percent increase from the previous year. In the first half of 2026, Borgata also posted the city’s highest gross operating profit, approaching 100 million dollars. The timing of this investment follows a period of leadership changes across Atlantic City’s casino sector, including reported earlier executive appointments at rival properties.
Design Philosophy and Guest Experience
Avenue Interior Design’s approach draws on Italian craftsmanship, aiming for a style that feels current but enduring. The firm’s co-founder, Ashley Justman, described the goal as creating a “beautifully tailored wardrobe” for the rooms—emphasizing craftsmanship, tactile detail, and a more residential feel. Corridors and elevator lobbies are being used as spaces for bolder, more expressive design elements, while guest rooms are intended to remain restrained and comfortable. The design team is focused on evolving the property’s look without losing the glamour and energy that have defined Borgata’s brand.
Gross operating profit and gambling revenue are two distinct measures often cited in casino industry reporting. Gross operating profit reflects the property’s earnings after operating expenses but before interest, taxes, depreciation, and amortization. Gambling revenue, by contrast, refers to the total amount won from players before expenses. Both figures are used to assess a casino’s market position, but neither alone provides a full picture of profitability or cash flow. For players and industry observers, understanding these terms is essential when evaluating the significance of major capital investments like Borgata’s renovation program.
