Sponsored Content Policy

If Sponsored Formats Are Introduced

Commercial material must be clearly distinguishable from independent editorial coverage.

The Editorial Boundary

A sponsor would not receive control over unrelated independent reporting.

• Payment would not buy a favorable independent review.
• Payment would not buy a higher editorial ranking position.
• Payment would not require removal of legitimate criticism.
• Sponsored material would not be presented as ordinary independent journalism.

Paid visibility does not determine editorial ranking position.

Potentially Suitable Future Topics

• gaming technology;
• payments;
• KYC and identity verification;
• geolocation;
• responsible-play technology;
• industry research and data;
• B2B gaming services;
• relevant conferences and professional services.

What Would Not Be Accepted

• illegal or unlicensed gambling promotion;
• guaranteed-win or guaranteed-profit claims;
• claims presenting gambling as dependable income;
• targeting minors;
• deceptive bonus or payout claims;
• unsupported legal, financial or medical claims;
• fake reviews or testimonials;
• fabricated rankings;
• undisclosed paid endorsements;
• scams or fraudulent schemes;
• material designed to impersonate independent AZAR NEWS journalism.

Press Releases Are Different

Companies may send press releases to the editorial team as source material. Submission does not guarantee publication.

If an announcement is published specifically as supplied press-release material, that status should be clear to readers.