Mindway AI has introduced Gamalyze Sports, a neuroscience-based responsible gambling tool, during the 2026 FIFA World Cup, aiming to help operators and players address betting risks before harm occurs
Mindway AI has launched Gamalyze Sports, a new responsible gambling tool designed specifically for sports bettors, coinciding with the 2026 FIFA World Cup. The product aims to address the surge in global sports betting activity during major events by providing operators and players with a proactive way to assess and manage betting-related risks. Unlike traditional self-assessment questionnaires, Gamalyze Sports uses a gamified football experience to engage users and analyze their decision-making patterns in real time.
How Gamalyze Sports Works
Gamalyze Sports departs from the card-game format of its predecessor, Gamalyze Casino, and instead offers an interactive football-themed game. Players make in-game decisions that are tracked and analyzed using neuroscience-based models developed from research at Aarhus University. The tool evaluates a player's sensitivity to rewards and losses, providing an unbiased assessment of risk tendencies without relying on self-reported data. After completing the game, users receive a personalized feedback report and an actionable plan tailored to their unique betting behavior.
Operator and Player Impact
For operators, Gamalyze Sports offers a shift from reactive to proactive player protection. The tool is designed to help identify risk factors before problematic gambling behaviors emerge, which is especially relevant during high-profile events like the FIFA World Cup that attract large numbers of new and recreational bettors. Operators receive real-time insights through a dedicated dashboard, allowing them to monitor player risk profiles across multiple jurisdictions and languages. According to Mindway AI, their responsible gambling solutions currently track nearly 16 million active players in 73 jurisdictions worldwide.
Localization and Future Expansion
Gamalyze Sports is currently available in 14 languages and has been localized to appeal to a global audience of sports bettors. Mindway AI has announced plans to expand the product to cover additional sports, with an American football version expected to launch ahead of the 2026-27 NFL season. The company emphasizes that sports bettors often engage differently than casino players, with a greater sense of skill and predictability, making traditional responsible gambling interventions less effective. By embedding risk assessment into a familiar sports context, Mindway AI aims to increase engagement and early self-awareness among bettors.
Responsible gambling tools like Gamalyze Sports are designed to help players understand their own risk profiles and decision-making tendencies before harmful patterns develop. Unlike standard questionnaires, gamified assessments can reduce stigma and increase participation, especially during major sporting events when betting activity spikes. For operators, integrating such tools can support business sustainability by promoting safer gambling practices and meeting evolving regulatory expectations in global markets.
