Caesars Entertainment will introduce Caesars Olympus, a new invite-only top tier for its loyalty program, in January. Entry requires at least 300,000 tier credits, estimated to cost $1.5 million in spending, with exclusive benefits for selected members
Caesars Entertainment is set to launch Caesars Olympus, a new invite-only top tier for its Caesars Rewards loyalty program, beginning in January. The company has confirmed that founding members will be notified in February, but reaching the minimum threshold of 300,000 tier credits does not guarantee an invitation. This new level is positioned above the existing Seven Stars tier and is designed to reward the highest-spending customers across Caesars’ North American properties.
Olympus Tier Requirements
According to Caesars’ official website, eligibility for Caesars Olympus starts at 300,000 tier credits, which the company estimates would require approximately $1.5 million in spending. Tier credits can be earned through a combination of gaming, dining, entertainment, partner purchases, and hotel stays, as well as online wagering via Caesars Sportsbook, Caesars Palace online casino, Horseshoe online casino, and World Series of Poker Online. However, Caesars has clarified that meeting the credit threshold alone does not guarantee selection, as Olympus membership remains strictly invitation-only.
Exclusive Benefits and Rollout Timeline
Olympus members will receive a range of exclusive benefits, including suite upgrades, invitations to private events, and a seven-day annual retreat. The company states that Olympus members will earn reward credits 40% faster than those in lower tiers. A dedicated loyalty card for Olympus members will be issued starting February 1, and the inaugural Olympus members party is scheduled for March at Caesars Palace in Las Vegas. These perks are intended to differentiate Olympus from other loyalty levels and to recognize Caesars’ most valuable customers.
Market Context and Player Impact
Caesars Entertainment operates 54 properties across North America, including nine on the Las Vegas Strip, making its loyalty program one of the largest in the U.S. casino industry. The introduction of the Olympus tier comes as operators increasingly compete for high-value players with enhanced rewards and exclusive experiences. In a related development, Caesars Virginia recently set a new table game payout record when a Caesars Rewards guest won over $1 million on Crazy 4 Poker, highlighting the growing focus on high-stakes play and progressive jackpots. For more on this milestone, see the record-setting payout at Caesars Virginia.
Loyalty programs like Caesars Rewards use tier credits to track customer activity and spending across gaming and non-gaming channels. While higher tiers offer more valuable perks, the requirements for entry—such as the $1.5 million estimated spend for Olympus—are designed to target a small segment of top spenders. These programs are a key part of casino marketing strategy, aiming to increase player retention and incentivize repeat visits, but the most exclusive benefits remain out of reach for the vast majority of customers.
