Better Collective released its Q2 2026 financials, showing higher revenue and EBITDA, with North American operations delivering a major boost. The company credits the FIFA World Cup for additional gains but maintains its full-year outlook
Better Collective has published its financial results for the second quarter of 2026, confirming continued growth across key metrics and highlighting the impact of its North American operations. The company’s latest report provides a detailed look at revenue, earnings, and operational performance during a period that included the 2026 FIFA World Cup.
Q2 2026 Revenue and Earnings
According to the official filing, Better Collective generated EUR 89 million ($103.9 million) in revenue for Q2 2026, representing a 9% increase compared to the same period last year. Earnings before interest, taxes, depreciation, and amortization (EBITDA) before special items reached EUR 27 million ($31.5 million), up 20% year-over-year. The EBITDA margin for the quarter was reported at 30%. Cash flow from operations before special items rose 59% to EUR 30 million ($35 million), with a cash conversion rate of 111%.
North America’s Expanding Role
Better Collective’s North American segment was a significant driver of the company’s improved results. The regional EBITDA margin increased from 5% in Q2 2025 to 26% in Q2 2026, reflecting stronger revenue share income, growth in talent-led media, and increased activity in prediction markets. The company attributes much of this improvement to its evolving business model in the U.S. and Canada, where regulatory changes and market expansion have created new opportunities for affiliate and media-driven revenue streams.
World Cup Impact and Market Trends
The 2026 FIFA World Cup provided a temporary but notable boost to Better Collective’s Q2 performance. The company reported a 24% increase in new depositing customers (NDCs) during the quarter, with the total value of deposits reaching a new record. While the World Cup’s influence was expected, the scale of customer acquisition and deposit activity exceeded previous quarters, underscoring the event’s importance for sports betting and affiliate operators. Despite these gains, Better Collective has chosen to maintain its full-year financial guidance, signaling a cautious approach to forecasting beyond the World Cup period.
Better Collective’s Q2 2026 results reflect the growing importance of North America in the global gambling affiliate market. The company’s revenue figures are based on gross receipts from affiliate partnerships, which differ from betting handle or operator gross gaming revenue. EBITDA, a common profitability metric, measures earnings before interest, taxes, depreciation, and amortization, but does not represent net profit. Readers should note that major sporting events like the FIFA World Cup can cause temporary spikes in customer activity and revenue, which may not be sustained in subsequent quarters.
