The Affiliate Leaders Summit will focus on new advertising rules, technology shifts, and global market changes impacting affiliate strategy, with a dedicated track on September 30, 2026 bringing together industry leaders to discuss future challenges
The Affiliate Leaders Summit is set to examine how affiliate marketing strategies are evolving in response to stricter advertising regulations, rapid technology changes, and shifting audience behaviors. Scheduled for September 30, 2026, the event will feature a dedicated Future of Affiliate Strategy track, bringing together executives, operators, and marketing specialists to analyze the most pressing issues facing the affiliate sector.
Key Topics on the Agenda
The Future of Affiliate Strategy track will open with a session focused on the impact of increased advertising restrictions and platform enforcement. Industry leaders including Vadim Aidlin of Mamuta Media, Laila Bertagnolli of Deal Machines, Rene Gabriel of Livesport, and Leanne Muleba of Matching Visions will discuss how affiliates can maintain conversion rates while keeping content compliant with evolving rules. The panel will also address which traffic sources remain viable and the commercial risks of failing to adapt to new requirements.
Another session, 'Future Shock: The Predictions Affiliates Don’t Want to Hear,' will feature executives from Catena Media, VL Partners, Rocahead, M88 Mansion, Gentoo, and Leverage. This panel will challenge assumptions about the sustainability of current affiliate models as AI, regulatory changes, and platform control reshape customer acquisition. Topics will include the future of SEO, attribution, and CPA models, as well as strategies for affiliates to prepare for declining returns from traditional acquisition methods.
Emerging Opportunities and Audience Shifts
The track will also explore how affiliates can identify new growth areas and adapt to changing market conditions. A panel featuring Chris Duncan of Spotlight Sports Group, Karina Ferraioli of Master Affiliates Network, Elaine Gardiner of TAG Media, and Esko Rissanen of Gentoo will examine opportunities in prediction markets, sweepstakes, AI-driven search, creator economies, and new performance models. The discussion aims to help affiliates pinpoint where the strongest growth potential lies in the coming years.
Audience engagement will be addressed in a session analyzing how content formats are evolving. Panelists from LiveScore Group, UniK SEO, Afiliapub, Gentoo, and FTD Digital will discuss the shift from long-form reviews to short-form video, live streams, and community-driven content. The session will focus on which formats are currently driving repeat engagement and how affiliates can adjust their strategies to meet changing audience preferences.
Global Expansion and Compliance
Additional sessions will cover how affiliates can balance growth and compliance across multiple jurisdictions, with a focus on emerging opportunities in Latin America, Africa, and Asia. The track will also include a presentation on strategies for attracting a new generation of bettors to horse racing, reflecting the sector’s ongoing efforts to diversify and expand its audience base.
Access to the Future of Affiliate Strategy track at the Affiliate Leaders Summit is limited to VIP Pass holders, with some eligibility for free passes for affiliates and regulators. More information on access and eligibility is available through the event’s official channels.
Affiliate marketing in the gambling sector relies on a mix of traffic sources, content formats, and performance models such as cost per acquisition (CPA) and revenue share. As regulations tighten and technology evolves, affiliates must continually adapt their strategies to remain compliant and competitive. Understanding the difference between traditional and emerging models, as well as the impact of attribution and compliance requirements, is essential for long-term sustainability in this space.
